Blog 14

ARCS Ch. 12 brought up a lot of what we talk about in DTC all the time, including things like the rhetoric of typeface and how that's a major component of delivery in print and web media.  Obviously, you don't want to use huge, bold text to make a small point.  The rhetoric of typeface sort of gets into usability which is hugely important in what the book refers to as new media.  There are even more decisions to make when you get into web media that make a huge difference on whether your audience is going to stay to read/watch/listen to your point or navigate away from the page.  I feel like it's much harder to make a rhetorically successful website than to make an amazing speech or write a successful essay.  There's much more to consider and logos, ethos and pathos as well as style, arrangement and delivery become much more complicated.  Everyone knows what a bad website looks like.  On the bright side, it's easier to create basic rules for the web that help people avoid making a truly horrible website, where I think it's really hard to pinpoint exactly what the problem was in a bad speech or essay.